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A Texas-based company, Cappello was founded in 2011 by Catherine Bankston and Erin Rabenhorst Davis. As mothers of children, both women wanted a product that would help protect their children from harmful exposure to the sun without having to apply lotion every time during outdoor activities. After years of spending days outdoors playing with their children, they realized it was time to develop such an item so everyone could enjoy various forms of outdoor recreation while also shielding themselves from harmful rays.